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https://kitcat.es/en-int/products/novaclump-eco-cat-litter-strawberry-7l
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NovaClump ECO Cat Litter - Strawberry 7L
Strawberry scent
Nova Clump Strawberry plant-based cat litter
Fruity freshness and maximum cleanliness for the litter tray
Nova Clump Strawberry is a premium plant-based cat litter made with pea fibre, corn starch and other plant-based ingredients. It combines high absorbency, fast clumping, effective odour control and a 99.99% dust-free formula. Its sweet, fruity strawberry scent provides a pleasant feeling of freshness without being too intense.
100% biodegradable Gentle fruity scent Fast clumping 99.99% dust-free
Benefits of Nova Clump Strawberry
A plant-based cat litter designed to keep the litter tray fresh, clean and comfortable for your cat.
Fast and compact clumping
It forms firm clumps that are easy to remove, allowing you to dispose of only the used litter and keep the rest clean.
99.99% dust-free
It does not produce airborne dust, helping to keep the air, litter tray, paws and coat cleaner.
Effective odour control
Its plant-based structure quickly absorbs moisture and helps keep odours under control for longer.
High absorbency
Its plant-based formula absorbs up to three times more than traditional cat litter, helping to keep the surface of the litter tray dry.
Less litter outside the tray
The shape and size of the pellets help reduce litter sticking between the paw pads and being scattered around the home.
Gentle texture for the paws
Its plant-based granules feel comfortable and pleasant, making them suitable for cats that are sensitive to harder textures.
Plant-based and biodegradable
It is made with pea fibre, corn starch and other plant-based ingredients as an alternative to traditional mineral cat litter.
Sweet and fruity scent
Its strawberry fragrance provides a gentle and pleasant feeling of freshness without overpowering the room or being too intense for your cat.
A plant-based cat litter designed for your cat’s well-being
Your choice of litter affects how your cat feels in the litter tray and at home. Nova Clump provides a comfortable texture, a dry surface and a light fragrance, three factors that encourage natural and consistent use.
Particularly suitable for:
Cats sensitive to dust or with asthmatic conditions
Cats that reject strongly scented litter
Families that prefer plant-based and biodegradable alternatives
Adult cats, senior cats and kittens
Soya Clump is now Nova Clump
More than 10 years of experience, continuing to evolve
Kit Cat pioneered the development of high-performance plant-based cat litter. For more than 10 years, Soya Clump has enabled us to build experience, trust and a way of use recognised by thousands of households.
Today, we are taking another step forward.
Nova Clump brings together everything we have learned over the past decade and carries it into the future: it maintains Kit Cat’s quality and performance while evolving with a new plant-based formula made primarily with pea fibre.
More than 10 years of experience All the knowledge and trust built with Soya Clump.
New plant-based formula Now with pea fibre as the main ingredient.
The same Kit Cat quality It maintains its clumping, absorbency and ease of cleaning.
Nine varieties for every home
They all share the same plant-based formula and performance. Choose according to scent, colour or, in the case of Kitten, pellet size.
Original
No added fragrance and a light natural plant-based smell.
Confetti
A balanced blend of Original, Strawberry and Lavender.
Strawberry
A sweet, fruity and gentle scent.
Lavender
A light floral fragrance and a feeling of freshness.
Charcoal
With activated charcoal for enhanced odour control. No pronounced fragrance.
Green Tea
A herbal, fresh and subtle scent.
Peach
A fruity, light and delicate fragrance.
Kitten
Fine 2 mm granules that are more comfortable for kittens’ paw pads. Also suitable for adult cats.
Coffee
A very neutral profile. Despite its name, it does not release a strong coffee smell.
You can also mix them.
Their gentle scents allow you to combine different varieties and create a personalised fragrance without changing your cat’s usual litter tray routine.
How to use Nova Clump correctly
The correct depth and daily cleaning are essential for firm clumping and making the most of every bag.
1
Fill to a depth of 5 to 7 cm (2 bags)
This depth is essential for the litter to absorb moisture correctly and form compact clumps.
2
Remove waste daily
Remove urine clumps and faeces with a suitable litter scoop, preferably after each use.
3
Replace the removed litter with a third bag
As the amount of litter decreases and the layer falls below 5–7 cm, add fresh litter until the recommended depth is restored.
4
Carry out a complete clean
When necessary, completely empty the litter tray, clean it and refill it with fresh litter.
Why is a depth of 5–7 cm important?
A layer that is too shallow may produce less compact clumps, more product waste and poorer odour control. Maintaining the recommended depth provides more efficient performance.
Estimated duration of Nova Clump
The duration depends on the size of the litter tray, the number of cats and how frequently it is cleaned.
1 cat + 1 litter tray2 bags – Approximate duration of one month and one week.
2 cats + 1 litter tray2 bags – Approximate duration of three weeks.
Recommendation: the number of litter trays should be equal to the number of cats, plus one extra.
How to switch from a non-plant-based litter to Nova Clump
Many cats accept the change immediately, but a gradual transition can help them become familiar with the new texture.
Days 1–2
75% previous litter + 25% Nova Clump
Days 3–4
50% previous litter + 50% Nova Clump
Days 5–6
25% previous litter + 75% Nova Clump
From day 7
100% Nova Clump
If your cat adapts easily:
You can change the litter immediately. Place a small clump of the previous litter on top so your cat recognises its scent and identifies the litter tray.
Frequently asked questions about Nova Clump Strawberry
Is it suitable for cats sensitive to dust?
Yes. As it does not produce airborne dust, it is particularly suitable for sensitive or asthmatic cats and for households that want to keep the area around the litter tray cleaner.
Can it be flushed down the toilet?
It is biodegradable and water-soluble, so it can be disposed of in small quantities. However, we recommend using a biodegradable bag and placing it in the household waste.
Is it safe if my cat licks it?
It is made with plant-based ingredients, but it is not edible. If your cat swallows a few pellets, provide water and monitor its condition. If a significant amount is ingested, consult your vet.
What does Nova Clump Strawberry smell like?
It has a sweet, fruity and gentle strawberry scent designed to provide freshness without being too intense.
Is it suitable for kittens?
Yes. Nova Clump Strawberry is suitable for kittens, although when they are very young, Nova Clump Kitten is more suitable, as it has finer 2 mm pellets that are softer and more comfortable for their small paw pads.
Can the fragrance bother my cat?
Its fragrance is gentle and designed not to be overpowering. For particularly sensitive cats, we recommend Coffee or Charcoal .
Does the fragrance replace odour control?
No. Odour control is mainly achieved through absorption and clumping. The fragrance provides an additional feeling of freshness.
The litter smells different over time. Is this normal?
Yes. The smell may vary due to use, diet, medication or temperature. Remove waste daily and maintain a depth of 5 to 7 cm.
Gentle fruity scent
Strawberry freshness for a more pleasant litter tray
Nova Clump Strawberry combines high absorbency, fast clumping, effective odour control and a pleasant strawberry fragrance to keep the area around the litter tray fresh and clean.
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